Luxury contractors do not need more dashboards for their own sake. They need a sales rhythm that converts market intelligence into action. The best weekly meeting is short, specific, and organized around where opportunity is moving.
The agenda
- 1.Review the top ZIPs by modeled opportunity and no-permit-yet leads
- 2.Pick the three fresh leads that deserve a mailer today
- 3.Select direct mail candidates for the week
- 4.Review competitor permit spikes and new ZIP entries
- 5.Decide whether any territory deserves deeper sales coverage
What not to do
Do not turn the meeting into a review of every lead. The point is prioritization. A good sales meeting ends with names, addresses, owners, ZIPs, and assigned next actions.
The weekly meeting should answer one question: where should we spend sales attention before someone else does?